Building an Empire, the PRSVR Way

It’s always been said that behind every strong black man is a strong black woman. Deciding to not only walk side by side in holy matrimony, Brandon Williamson and his wife Margaret also decided to walk side by side building brands and empires. Over the past few years, they have been building the PRSVR brand and cultivating the lifestyle to accompany it. They took a moment to share some of their journey with us and bring us into the PRSVR lifestyle. 

What is Persevere Lifestyle? 

Persevere Lifestyle is the way we live the PRSVR brand. PRSVR, which is an abbreviated way to spell persevere, and is the brand name of our collection of outerwear, footwear and travel wear. The products my wife and I create are born from living a life in the city, with long days and lots of spotlights… the Persevere Lifestyle.

Brandon and Margaret, what made you two decide to not only commit to each other in life but in business as well? 

We had a very shared vision from the start. We sort of met each other at a unique time where we had both launched entrepreneurial projects, so we had more time to spend together. As we learned more about the other’s past and dreams, we subconsciously knew that our best chance at success was locked in the strengths of the other. I could create the right product, and she could create a business around it. We crafted an agreed notion that marriage has similar patterns to business, so we put our heads down and said “Amen”.

When you landed your first celebrity client, what were the thoughts and feelings that went through your head? How was that conversation between you two? 

We realized that it was serious and that we had to get our affairs in order. We weren’t even targeting them, but we have a saying passed down from Margaret’s dad, “Luck is when preparation meets opportunity,” and it keeps us ready. 

When those early calls came through, it was a sure sign of progression. But the conversation was like, “Oh my goodness, did you see that?!!!” The feeling never gets old… that our brand was one that everyone needed to know about.