When your day involves back-to-back meetings with investors, directors, actors, and studio execs, presentation becomes an everyday ritual, and scent is part of the armor.
So we tapped our friend, Reggie Lochard, a filmmaker who has produced projects like When The Well Runs Dry and A for Alpha, and is currently working on his first feature film Shadow Dance, someone who lives in the world of handshake deals, pitch decks, and high-pressure greenlights, to share the fragrances he’s reaching for this holiday season.
The man knows how to make an impression, and his picks are a mix of luxury, personality, and undeniable presence.
Whether you’re gifting someone special or upgrading your own lineup, these five scents come producer-approved for leaving the right trail behind you.
1. Louis Vuitton Ombré Nomad
Rich. Smoky. Magnetic.
This is the fragrance he wears when he needs to walk into a room and own it, without saying a word. The mix of oud, raspberry, and exotic woods hits with quiet power. It’s luxury without trying.
Perfect for: Black-tie events, executive dinners, nights when the deal needs to close.
2. YSL MYSLF
Clean. Modern. Confident.
This is his “everyday meeting” scent, the one that works at 9 a.m. pitch sessions and still feels right at 10 p.m. wrap drinks. It’s fresh, woody, and crisp with a subtle masculine edge.
Perfect for: Daily wear, office movement, soft flex moments.
3. BYREDO Mojave Ghost Absolute
Airy. Addictive. Unforgettable.
He called this one his “creative session fragrance.” It’s warm but gentle, floral but grounded, the kind of scent that lingers just enough to spark curiosity.
Perfect for: Table reads, brainstorms, gallery openings, creative meetups.
4. Tom Ford Black Orchid (Gold Bottle)
Bold. Opulent. Cinematic.
“This is the one that smells like a plot twist,” he joked. Black Orchid in the gold bottle isn’t just a fragrance, it’s a declaration. Luxe florals, dark chocolate, and black truffle come together in a way that’s dramatic in the best way.
Perfect for: Holiday parties, red carpets, nights when you’re the main character.
5. Tom Ford Tobacco Vanille
Warm. Alluring. Timeless.
A classic in the fragrance world, and our producers’ go-to for winter. Vanilla, spicy tobacco, and cocoa come together like a velvet coat in scent form. It’s instantly comforting but undeniably sexy.
Perfect for: Fireside gatherings, date nights, intimate dinners.
As Lochard put it: “Your fragrance should walk in five seconds before you do, and stay after you leave.”
Whether you’re gifting or upgrading your rotation, these scents set the mood, tell a story, and make an impression that sticks.
This holiday season, smell like intention. Smell like luxury. Smell like someone who knows exactly who they are when they walk into the room.
