Kith, the fashion powerhouse known for redefining streetwear luxury, is stepping into new territory. Founder and Creative Director Ronnie Fieg has unveiled Kith Ivy, an ambitious project mixing apparel, sport, wellness, and hospitality into one exclusive members club in New York City.
Set within a private lobby at 120 Leroy Street, where SoHo meets the West Village, Kith Ivy is both a lifestyle brand and a physical destination.
The club features a carefully designed interior that feels as much like a refined residence as it does a social hub, complete with dining spaces, a pro shop, a wellness center, and rooftop padel courts.
It’s a bold move for Kith, expanding beyond retail into full lifestyle immersion.
Members can expect a mix of comfort and sophistication across the club. Plush seating, Persian rugs, and rich rosewood details create a warm atmosphere, anchored by a central fireplace and shelves lined with curated literature.
The dining program comes courtesy of Cafe Mogador, the East Village favorite, which brings Moroccan-inspired Mediterranean fare to the table in an upscale, club-only format.
Kith Ivy’s amenities extend beyond food and fashion. The club hosts the first Erewhon tonic bar outside Los Angeles, offering smoothies and juices available for delivery within a select Manhattan radius via Postmates and Uber Eats.
On the wellness front, Giorgio Armani and Kith have teamed up for a one-of-a-kind spa that draws inspiration from the world’s top hotels.
Members can book services ranging from Thai and Swedish massages to facials, IV drips, hydrotherapy, hammam, and cold plunges, all set in a calming space of travertine walls and muted tones. The adjoining 1,500-square-foot fitness center complements the spa with premium cardio and weight equipment.
Sports, specifically padel, play a major role in the Kith Ivy experience. Longtime collaborator Wilson Sporting Goods is featured throughout, including the rooftop padel courts, three fully enclosed playing spaces designed for year-round use with city views as the backdrop.
Branded Kith Ivy x Wilson details run through both the facility and the new performance wear collection designed exclusively for the club.
To mark the opening, Kith is also launched the Kith Ivy apparel and accessories line, available through the Pro Shop and online at Kith.com and the Kith app.
The debut collection, created with Wilson, spans men’s and women’s performance wear, footwear, accessories, and equipment, including three exclusive Kith Ivy x Wilson Padel Rackets in LT, Elite, and Pro versions.
Membership to Kith Ivy is extremely limited, designed for a curated community looking for more than just a gym or club, a complete lifestyle experience rooted in culture, design, and exclusivity.
