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Bevel Becomes Overtime Elite's Official Grooming Partner, Opens Barbershop Inside Atlanta Arena

Bevel, the trailblazing brand renowned for catering to the grooming needs of Black and brown men, has announced a new partnership with Overtime Elite (OTE), the disruptive basketball league that nurtures the world's most promising young basketball talents.

The Bevel Shop

Founded and led by Black individuals, Bevel has consistently prioritized the authentic voice of the culture and community it serves since its inception in 2013. The partnership with OTE is a natural progression of Bevel's ongoing dedication to amplifying and uplifting the needs of Black men.


This collaboration extends beyond grooming, embodying a commitment to education, player development and economic empowerment.


At the heart of the Bevel x OTE partnership is the establishment of a Bevel Barbershop within the OTE Arena in Atlanta. This dedicated space will provide grooming and personal care services tailored to the unique needs of OTE athletes. Bevel will also supply its products to all OTE players, ensuring they have the tools they need for head-to-toe grooming, both on and off the court.



Given that the majority of OTE players fall within the age range of 16 to 20, Bevel's partnership includes an educational grooming workshop. Bevel Barbers will share insights with players, empowering them to establish and maintain effective grooming routines using products tailored to their specific needs—whether they are on the road or at home.


The Bevel x OTE partnership kicked off with the first game of the new season at the OTE Arena in Atlanta this past Friday.


Some of the standout products from Bevel that OTE players will have at their disposal include:

  1. Bevel 3-in-1 Hair Oil: An award-winning infusion of natural oils that nourishes the scalp, strengthens hair, and thickens strands.

  2. Bevel 2-in-1 Pomade: A lightweight, butter-based pomade that tames unruly beards and hair, providing moisture and all-day hold.

  3. Bevel Face & Beard Wash: A cleansing solution that revitalizes skin, unclogs pores, and promotes a healthier glow.

  4. Bevel 2-in-1 Exfoliating Toner Pads: Formulated with 10% Glycolic Acid, these toner pads reduce dark spots and prevent ingrown hairs, promoting balanced skin tone and texture.

Bevel's commitment to innovation in the grooming industry has set new standards for premium hair, beard, skin and body care. With a mission to make their groundbreaking products accessible to all men with curly, textured hair, and melanin-rich skin, Bevel continues to revolutionize the market.

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Bevel's recent partnership with Overtime Elite as their official grooming partner and the opening of a barbershop inside the Atlanta Arena marks a significant milestone in sports and lifestyle integration. This collaboration not only enhances the athlete experience by providing top-tier grooming right where the action is but also enriches the fan experience, adding a layer of lifestyle and culture to sports events. Similarly, Metro Sales aligns with the ethos of enhancing environments—whether in the office or on the court—by offering high-quality office equipment essential for modern settings. Just as Bevel steps up the grooming game in sports arenas, Metro Sales elevates office environments, ensuring that both athletes and professionals have access to the best tools needed to succeed.

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