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Kendrick Lamar's pgLang Partners With Global Citizen On New Touring Circuit In Africa
One of the greatest West Coast rappers of all time is partnering with a company to create an international music circuit.
Kendrick Lamar, and his creative imprint, pgLang, have partnered up with Global Citizen to create Move Afrika: A Global Citizen Experience.
Move Afrika: A Global Citizen Experience is "a new long-term, large-scale effort to pioneer a first-of-its-kind international music touring circuit throughout the continent of Africa," according to a press release. The first major music event, Move Africa: Rwanda, is set to begin on December 6, 2023, at the BK Arena in Kigali, Rwanda.
Along with headlining the December 6 concert, he and pgLang will be curating Move Afrika to 2028.
Many regional artists are expected to be announced to join the 17-time Grammy Award-winner and Pulitzer Prize awardee on the bill of the Move Afrika: Rwanda show.
This tour is centered on a citizen-driven advocacy campaign, which urges global leaders to take swift and resolute action to make steadfast commitments to address critical challenges all across the African continent. Issues include funding of healthcare with an emphasis on the well-being of women and girls, combatting the climate crisis and its implications for food security, “remedying the barriers to economic opportunities for upcoming generations, and promoting active civic engagement."
According to the New York Times, Rwanda has the highest number of female parliamentarians in the world.
“Our goal with Move Afrika is to inspire local youth and artists to unlock their creativity. We hope to curate an immersive experience that empowers various communities and cultures across Africa and around the world for a lifetime,” said pgLang.
What does this all really mean? Move Afrika aims to build on past Africa-centric Global Citizen campaigns, which include the 2018 Global Citizen Festival: Mandela 100, featuring Usher, Jay-Z and Beyonce, 2021’s Global Citizen Live: Lagos, with Davido, Femi Kuti and Tiwa Savage, and 2022’s Global Citizen Festival: Accra, which included SZA, Stormzy and TEMS.
CEO and co-founder of Global Citizen, Hugh Evans, said he’s elated to partner with Lamar and Move Afrika.
“Africa is driving culture and creativity globally, but the continent has been left out of the global music touring circuit for too long,” Evans said in a statement. “By moving from one-off events to the sustained commitment of an annual tour, 'Move Afrika' will drive transformative investments across Africa through the pioneering of a world-class touring circuit. Move Afrika will pave the way for many more artists to tour the Continent while generating new economic opportunities within the entertainment industry for Africa’s booming youth generation.”
Photo Credit: DepositPhotos.com
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