Demand Africa (DA), the largest streaming platform for content from Africa and the Black diaspora, is expanding its reach through the launch of its free ad-supported streaming TV (FAST) linear channel on Amazon Freevee in the US.
The partnership allows viewers the ability to have a curated lean-back experience with programming from DA’s vast library of Black and African content through the Freevee FAST channel lineup. Demand Africa features hundreds of hours of original and acquired lifestyle content, scripted TV series, and movies from Africa and the rest of the world.
Demand Africa has partnerships with leading distributors including MultiChoice, BBC Africa, Canal+, ETV, and Film One. Other distributors have made popular series available such as Lockdown and Date My Family and hit films from Nollywood such as The Wedding Party.
“DA’s new agreement with Freevee and overall expansion efforts reflects the increased demand for diverse stories from Black voices worldwide. With this increased distribution, Demand Africa stands ready to meet that rising demand and reinforce its commitment to supporting and celebrating partners in the Black content creation community by sharing their stories worldwide,” said Chris Eckman, SVP of Operations & OTT Services, The Africa Channel.
Demand Africa also recently launched a subscription video-on-demand (SVOD) version as an add-on available via Amazon Prime Video Channels. In addition to Freevee, Demand Africa's FAST channel is also available in the U.S. via The Roku Channel, TCL, Xumo, and Allen Media Group’s Local Now and The Grio. It is also found in other markets around the world including Canada via The Roku Channel, Brazil on Samsung TV Plus, and Europe on LG Channels and Net Gem.