Nike to Honor Virgil Abloh With the Codes Exhibition

The late Virgil Alboh will be honored.

Nike and VA Securities announced this week that the two companies are commemorating Abloh with the new “Virgil Abloh: The Codes c/o Architecture” exhibition.

The four-day event will transpire during Art Basel in Miami in December. Exhibits, discussions, and workshops will celebrate Abloh’s work and his creative legacy.

The programs will highlight the designer’s methodological principles known as Abloh’s Codes, which are applicable to any medium, product or space, according to nicekids.com. According to nicekids.com, the Codes made his work and The Ten with Nike, “easily identifiable, translatable, and timeless.”

“Virgil and Nike thrived together because he understood the brand’s role as a cornerstone of culture while Nike understood the importance of truly supporting creatives and their visions,” Shannon Abloh, the Chief Executive Officer and Managing Director of Virgil Abloh Securities, said. “This beautiful four-day experience at Miami Art Week will honor their legacy together and champion both Virgil’s open-source methods and this genuine commitment to collaborating with and inspiring others.”

The codes will also introduce the OFF-WHITE x Nike Terra Forma, which is the first original Nike sneaker designed from scratch by Abloh and Nike designers in 2022. Along with an associated apparel line, the Terra Forma releases in December.

The event is based on furthering Abloh’s legacy beyond an individual practice to establish a framework for an “enduring open-source institution and invitation to design anchored in inspirational storytelling,” continuing Abloh’s mission on building on the foundation for the next generation.

“The depth of Nike’s partnership with Virgil materialized far beyond our iconic collaborations,” Lee Sandino-Taylor, Nike’s Vice President of Global Catalyst Brand Management, said. “His transparent design approach influenced our teams and inspired a new generation of young design talent to find their creative voice and share it with the world...”

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