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New Cultural Destination SEED Brklyn Approaches Retail Rooted in Art

As customers are choosing to stay at home and shop online rather than spending their time inside retail stores, Brooklyn, New York, based multidisciplinary artist Christophe Roberts has found a way to elevate the shopping experience. This month, Roberts welcomed guests to experience his latest concept SEED Brklyn.

The custom Daniel Elmore-designed multifaceted edifice is one-of-a-kind. It is an event space featuring eye-catching work and NFTS, speakeasy café, and retailer creatively curated by Roberts.

“SEED The Blockchain'' art exhibit will be the first introduction to one of the three concept spaces SEED Brkyln contains known as The Oasis. It is an art experiential space and NFT gallery within the facility dedicated to immersive events featuring state-of-the-art technology for the viewing experience. The exhibition will be open to the public until December. "The Blockchain" features work by artists and designers Vince Fraser, Shay the Surrealist, Dante Beals and Ceej Vega. Roberts and team will also give away a free community membership NFT that will provide access to exclusive products and experiences to the attendees.

Christophe Roberts

In addition to the art gallery, the store features The Garden, a retail shop featuring high-end multi-cultural streetwear brands. It also includes a Japanese-inspired sneaker laundry. The Greenhouse Cafe is a coffee garden inspired by plants, vinyl collectibles, books and additional lifestyle products available for purchase.

The opening featured a 1-on-1 styling session with celebrity stylist Kwasi Kessie. Guests enjoyed a tour of the three concepts by Roberts and also met some of the brains behind the newest establishment. Guests were also treated to a behind-the-scenes look at the grueling process it took to open SEED Brklyn.

"It was time for a space like this, and to have it here in Brooklyn makes sense," Roberts said about his innovative venture.

Roberts took five years to develop the concept as both a retail destination and a community space in BedStuy, Brooklyn. Not only has the artist brought a luxury store to an iconic neighborhood, he also shows that in order to cultivate communities for the better spaces like SEED Brklyn needs to exist.


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