Hyundai Motor's America has partnered with African American marketing agency, Culture Brands, to launch their first-ever marketing campaign entitled OKAY Hyundai, which aims to target the Black consumer. OKAY Hyundai was derived from the conversation art form of how the African American community acknowledges something or someone. The campaign aims to focus on an approach of less is more, but efficiency is supreme. In most cases with just one word, Okay, people on the receiving end are seen, praised and validated. See a fellow brother with a nice haircut? OKAY haircut! See a fella with nice shoes? OKAY Shoes. See someone driving a vehicle that elevates the entire market? OKAY Hyundai!
In my opinion, Hyundai has become one of the world's leading brands. From their sleek and industry-leading designs to the one million mile warranty the cars come with, Hyundai is a car for every person, that's why I drive one.
“OKAY is defined as a word that is used to express assent, agreement, or acceptance,” said Eunique Jones Gibson, CEO & Chief Creative Officer of Culture Brands. “In the African American community, placing OKAY before something is the quintessential way things worth noticing are acknowledged. Together, it’s the perfect nod to Hyundai and to our prospective buyers."