Over the past 20 years, if you have visited your local corner store, gas station, or even Kroger and Walmart, chances are you have seen a very colorful bag of potato chips that feature familiar faces. Rap Snacks is more than just a bold-flavored chip. It represents one man’s journey to feed a desire that he’s had since a child while creating something that he can be proud of while contributing something to his culture and an underrepresented industry. Being a snack food connoisseur since a young age and continuing to enjoy a snack into adulthood, James Lindsay realized as the years progressed, although there was a larger variety of flavors, the brands were still the same and nothing represented the little boy inside of him.
James, a Philadelphia native, is a graduate of Cheyney University who holds a bachelor of science degree in marketing. After college, he had the opportunity to perfect his marketing skills while he served as a manager in the consumer products industry for Johnson Products and pharmaceutical company Warner-Lambert. Using his knowledge, he eventually purchased a small line called Mr. G Snack Foods around 2001. Then in 2007, Lindsay launched Soulful Foods, Inc. The first product launched under the Soulful Foods brand was a collaboration with the Queen of Soul Food, Sylvia Woods. This partnership produced Sylvia’s, a kettle-cooked potato chip fried in sunflower seed oil.
In 2010, Lindsay began focusing on the marketing side of the music industry while co-managing platinum-selling recording artist Meek Mill. Through this, James helped Meek connect his brand with corporate America and eventually secured deals with companies such as Puma, Monster Energy Drink and Ciroc. During this time, rap was a prominent business in the Black culture and he felt that it was time to combine his love of music and snacks.