Ciara and Russell Wilson Meld Fashion, Philanthropy and Sustainability with the House of LR&C

Ciara and Russell Wilson are known as one of the most stylish couples in entertainment. Often dressed in designers such as Tom Ford and Givenchy, their impact has been felt across the fashion industry, specifically with Ciara signing to IMG Models and serving as "the face" of several fashion houses over the years. As such, they have recently decided to take their love of fashion to the next level by launching their own fashion brand, The House of LR&C.



Photo: Joshua Kissi

The House of LR&C, which will eventually encompass multiple lines, blends the Wilson’s love of fashion with their passion for philanthropy. The brand’s first label, Human Nation, is a sustainable line of streetwear products and unlike other celebrity fashion lines, falls within a price point most of their fans can afford. In addition to its accessibility, sales directly impact people in need, with three percent of profits going toward the couples Why Not You Foundation. Founded in 2014, Why Not You supports causes geared toward child poverty, as well as children's education and health. “It’s really about how we can take sports, fashion, music, and democratize them to create opportunities for next generation,” Russell stated during an interview about the new brand.


Photo: Joshua Kissi