J. Cole’s Dreamville Records announced that the company will become Dreamville Ventures and Dreamville Studios, expanding the successful record label into a multi-disciplinary media company and a content studio.
With the formation of new companies, Damien Scott will serve as president of Dreamville Ventures while Candace Rodney will serve as executive vice president of Dreamville Ventures and president of Dreamville Studios.
Together the two will manage the day-to-day operations of Dreamville Ventures and oversee its activities in music, publishing, clothing, television, film and live events.
“Dreamville has always been a mom-and-pop operation with grand ambitions and ideas that extend far beyond music,” Cole said. “The hiring of Damien and Candace not only expands our family business with two of the smartest and most capable executives in the industry but allows
us to take a massive leap towards turning those big ideas into reality.”
Prior to their new positions at Dreamville, Scott was the editor-in-chief and vice president of content and development at Complex Media, and Rodney was the senior vice president at Wilmore Files with positions at Sony Pictures Televisions and Lionsgate Television under her belt.
Home to artists J. Cole, Ari Lennox, EarthGang, Omen, Lute, Bas, and J.I.D, Dreamville started out as a record label founded by J.Cole and his manager Ibrahim “Ib” Hamad back in 2007.
“Dreamville is a brand we built from the ground up and the appointments of Damien and Candace allows us to take the company to levels we’ve always dreamed of while keeping our core values and beliefs at the forefront of our expansion,” said Hamad.
Outside of music, Dreamville has been able to partner with brands such as PUMA and BAPE, in addition to launching its own festival.