Black Character on Cream of Wheat Box Will Be Removed

B&G Foods announced that it will be moving the Black chef character from the Cream of Wheat box. The decision to move character came after recent racial uprisings in American created a movement for businesses and organizations to remove racially insensitive images.

The company will roll out new packaging with a different image in the first quarter of 2021.

In a statement, B&G Foods said, “We understand there are concerns regarding the Chef image, and we are committed to evaluating our packaging and will proactively take steps to ensure that we and our brands do not inadvertently contribute to systemic racism. B&G Foods unequivocally stands against prejudice and injustice of any kind.”

Back in June, the company announced that it would be taking a closer look at the character on the packaging due to concerns that were brought to its attention

In a statement to Forbes, the company expressed that it investigated the history of the image and found that it was possibly fashioned after an actual Black chef in Chicago named Frank White.

White was an immigrant from Barbados who was a Black master chef in a Chicago restaurant. He posed for that picture that is currently used on Cream of White boxes in 1900.