Last night, 1800 Tequila hosted the launch party for the new collaboration between Puma and California-based Graffiti Artist Sam Rodriguez at Extra Butter in New York City. This collaboration resulted in the creation of a limited edition colorway of iconic PUMA Clyde sneaker.
Since its creation in the early seventies, inspired by and first worn by basketball legend Walt “Clyde” Frazier, the PUMA Clyde has been produced in multiple colorways and in a wide variety of styles. This special drop features custom artwork inspired by the iconic tequila brand.
To design the 1800 Tequila x PUMA x Sam Rodriguez custom sneaker, PUMA and Rodriguez have sourced inspiration directly from 1800 Tequila and its rich Mexican heritage, merging this with Rodriguez’s signature street-style prints. The upper features an original graffiti pattern in 1800’s iconic blue and silver color palette, developed by Rodriguez to reference the art of Mexico’s indigenous Aztec and Mayan cultures. The sneakers are then finished with a suede toe and silver heel tab. The result is a unique twist on the classic “Clyde” model – one of the world’s first fashion sneakers created to reflect former basketball player Walt ‘Clyde’ Frazier’s unique, uncompromising, and groundbreaking spirit and style in 1973.
The event was filled with great music, great drinks, and great people. It also allowed everyone to get up and personal with the Puma Clyde Sneaker.