Jordan Brand turned ComplexCon into a full-blown cultural event this weekend, unveiling three exclusive Jordan 11 colorways, each inspired by a different city and its signature energy.
The reveal wasn’t just another sneaker drop; it was a celebration of hometown pride, creativity, and the legacy of one of the most beloved silhouettes in sneaker history.
The launch played out in cinematic fashion across the festival’s first day. Massive semi-trucks wrapped in city-specific designs rolled through the grounds, each carrying a pair destined to become an instant collector’s item.
YouTuber Duke Dennis represented Atlanta, Las Vegas Raiders defensive end Maxx Crosby brought the Vegas heat, and Houston rap legend Slim Thug rolled in for one of the weekend’s most electric moments.
The energy hit another level when Slim Thug pulled up outside the Family Style food section in a 16-wheeler, led by an icy blue Texas slab, a nod to Houston’s classic car culture.
As the crowd swarmed, Slim Thug stepped out, embodying everything the new AJXI “H-Town” represents: confidence and Southern style done right.
“Jordan and H-Town came together to do it the only way they know how — to do it bigger than everybody else,” Slim Thug told fans. “These are the sneaker of the year — the new Jordan Elevens, H-Town!”
The AJXI “H-Town” draws from the city’s deep-rooted car culture, where the trunk isn’t just for storage, it’s a statement piece.
The shoe features a premium silk suede upper in a sandy canvas tone, a metallic chrome Jumpman logo, and an icy blue outsole that mirrors Houston’s street flair.
With limited availability across select North American retailers, this edition is set to be one of the most coveted Jordan drops of the year.
The other two releases were:
- AJXI “285” (Atlanta) – A nod to the city’s iconic interstate and nonstop hustle. Crafted with tumbled white leather and a bold, tie-dye sockliner inspired by Atlanta’s murals, the design captures the rhythm of the city’s creative spirit.
- AJXI “Mojave” (Las Vegas) – A desert-inspired twist on the Jordan 11 with a canyon purple suede upper, reflective accents, and a gold carbon-fiber plate. It’s flashy, fearless, and unmistakably Vegas.
Each city-specific drop was priced at $235, with sneaker fans at ComplexCon getting first access to all three before their official release on November 22.
Photo credit: Bryan Steffy/Getty Images for Complex; Sara Jaye/Getty Images for Complex
