Through the sound of his music, the buzz of his auction platform JOOPITER, and his fashion partnerships with brands like adidas and Louis Vuitton, Pharrell Williams continues to reinvent himself.
Despite his schedule seeming to grow busier, he remains committed to creating. This is exemplified even more by his newest venture: VIRGINIA, a brand that brings his ideas and passions together to form one unified platform.
In 2024, Williams dropped an album silently on his website of the same name as his album, Black Yacht Rock. This website is the same host that his new brand, VIRGINIA, will be front and center of.
Williams is seeking more than just another brand; VIRGINIA is an experiment. A direct place to not only house but produce creative projects, whether that’s through live events, merch, music, or collaborations. The name carries personal meaning to Williams, grounding it to both his roots and what he wants it to represent.
“Virginia is where I’m from, but it’s also who I am creatively. It’s my space to dream, and a way to connect with people who are dreaming too,” said Pharrell, notes Hypebeast.
Pharrell kicked things off with the debut of VIRGINIA’s first full collection of limited-edition merchandise, featuring logo-branded apparel, swimwear, beach gear, surfboards, accessories, and home goods.
Williams has built a large legacy, and with VIRGINIA, it’s clear that it’s far from being completed.
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