It’s official: comedy meets content king status. Druski and Khaby Lame just landed in the top 10 of Forbes’ 2025 Top Creators List, marking a major win not just for the culture but for the new age of global content creators redefining influence and entrepreneurship.
Released annually, Forbes’ Top Creators List highlights the 50 highest-earning and most influential social media stars across platforms like TikTok, YouTube, and Instagram. And this year’s class is no joke.
The creators on the 2025 list collectively raked in $853 million (up 18% from last year) and boast a combined audience of 3.4 billion followers.
Druski, known for his viral skits, fictional agency Coulda Been Records, and A-list collaborations, continues to push comedy into crossover territory. From sketch comedy to stadium tours and brand deals, he’s grown from being your favorite IG funny guy to a multimedia mogul in the making.
Meanwhile, Khaby Lame, aka the king of “no words needed,” has turned silence into serious success. With his signature deadpan reactions and “duh” hand gestures, he’s become one of TikTok’s most-followed creators in the world and now sits comfortably among the platform’s most bankable talents.
Joining them on this elite list are other standout creators making major waves.
Steven Bartlett, host of Diary of a CEO, has built one of the most respected business podcasts globally, bridging the worlds of entrepreneurship and vulnerability. Kai Cenat, the Twitch phenom, continues to crush livestream records while leveling up with high-profile partnerships and viral content.
Tech YouTuber Marques Brownlee (MKBHD) proves that deep dives on smartphones and gadgets can be high art and high income.
TikTok sensation Jordan the Stallion made waves with his viral food hack reviews and charismatic storytelling. Then there’s IShowSpeed, who turned chaotic livestreams into a global fanbase and multimillion-dollar platform, and model-creator Wisdom Kaye, who’s brought fashion influence to the creator economy with style, grace, and a huge following.
What makes Forbes’ ranking so unique is its formula: combining earnings, entrepreneurship, and “clout” (engagement and follower metrics). It’s not just about how many followers you have—it’s about how smart you move with them.
The takeaway? The creator economy isn’t just surviving. It’s thriving, expanding, and rewriting the playbook for media and influence. These creators aren’t just making content—they’re building empires.
Check out the full 2025 Forbes Top Creators List below:
#1. MrBeast – $85M | 634M Followers
#2. Dhar Mann – $56M | 137M Followers
#3. Jake Paul – $50M | 79M Followers
#4. Rhett & Link – $36M | 33.8M Followers
#5. Alex Cooper – $32M | 15M Followers
#6. Charli D’Amelio – $23.5M | 216M Followers
#7. Matt Rife – $50M | 42M Followers
#8. Mark Rober – $25M | 80M Followers
#9. Druski – $14M | 25M Followers
#10. Khaby Lame – $20M | 258.5M Followers
#11. Steven Bartlett – $29M | 25M Followers
#12. Dixie D’Amelio – $14.6M | 86.4M Followers
#13. Brent Rivera – $11M | 123.6M Followers
#14. Dani Austin – $13.6M | 3.5M Followers
#15. Logan Paul – $10M | 80.6M Followers
#16. Nick DiGiovanni – $10M | 44.4M Followers
#17. Marques Brownlee – $10M | 33.4M Followers
#18. Emma Chamberlain – $9M | 26.9M Followers
#19. Stokes Twins – $20M | 165M Followers
#20. Ms. Rachel – $23M | 24.8M Followers
#21. Ryan Kaji – $35M | 39.4M Followers
#22. Rebecca Zamolo – $22M | 41.3M Followers
#23. Jacksepticeye – $18M | 44.7M Followers
#24. Adam W – $16.5M | 61.2M Followers
#25. Typical Gamer – $17M | 32.8M Followers
#26. Markiplier – $32M | 74.1M Followers
#27. Nickmercs – $13M | 16.6M Followers
#28. Kai Cenat – $8.5M | 66.1M Followers
#29. Bailey Sarian – $9.5M | 13.7M Followers
#30. Addison Rae – $5M | 127.2M Followers
#31. Devon Rodriguez – $7M | 64.6M Followers
#32. Alix Earle – $8M | 12.7M Followers
#33. Mikayla Nogueira – $7.8M | 20.1M Followers
#34. Erika Kullberg – $7.2M | 21.3M Followers
#35. Alan Chikin Chow – $3.8M | 117M Followers
#36. Haley Kalil – $6.5M | 30M Followers
#37. Jake Shane – $9M | 4.9M Followers
#38. Hannah Stocking – $5M | 72M Followers
#39. Josh Richards – $6M | 35.3M Followers
#40. Lexi Rivera – $5M | 55.2M Followers
#41. Livvy Dunne – $4.9M | 15.7M Followers
#42. IShowSpeed – $20M | 118.1M Followers
#43. Brooke Monk – $2.6M | 58.1M Followers
#44. iJustine – $3.5M | 13.7M Followers
#45. Drew Afualo – $2.8M | 9.5M Followers
#46. Xandra – $3M | 1.8M Followers
#47. Jordan the Stallion – $11M | 35.8M Followers
#48. Wisdom Kaye – $5M | 22.4M Followers
#49. Monet McMichael – $7.7M | 5.5M Followers
#50. Nara Smith – $9M | 16.3M Followers
