Pharrell Williams has revealed the Louis Vuitton ButterSoft sneaker.
As the creative director of Louis Vuitton Men’s, Williams is gearing up for his fourth runway show, scheduled for January 21 in Paris.
The ButterSoft sneaker, teased on Pharrell’s Instagram account (@skateboard), has drawn comparisons to his mid-2000s Ice Cream Boardflip silhouette and the timeless Nike Cortez. Williams showcased the sneaker during a preview, revealing over 40 vibrant colorways, each featuring prominent “LV” branding at the midfoot.
Fans and fashion insiders are speculating on ButterSoft’s significance in the upcoming Louis Vuitton Fall/Winter 2025 collection. While details are still under wraps, the sneaker’s sleek design, nostalgic nods, and modern luxury appeal suggest it will be a key piece in the brand’s latest offerings.
Williams’ appointment as Louis Vuitton Men’s creative director has brought a renewed energy to the iconic fashion house, blending his signature style with the brand’s storied heritage. His ability to fuse streetwear aesthetics with high fashion has garnered widespread acclaim.
Though the sneaker’s release date is yet to be confirmed, industry buzz suggests a drop in the latter half of 2025. The Paris runway show is expected to provide a closer look at the ButterSoft and potentially unveil more iterations.
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Photo Credit: Instagram – @Skateboard
